Yesterday I told you UGREEN turns 10, that we rebuilt the Pass page, and that we opened a window at the relaunch value through Friday. Today I want to tell you the part that rarely fits on a sales page: how it started.
UGREEN was born from something very personal. In 2012 my daughter was born, and with her came a question that wouldn't let go of me: what kind of world am I leaving her? We talk so much about evolving, growing, building, but building the way it had always been done was charging too high a price from the planet.
That's when it clicked. Construction, which is where I live, is one of the fields that impacts the world the most, and for that very reason one that can change things the most. Preserving and evolving aren't opposites, you can do both at once, and that's exactly what sustainable construction does. I started UGREEN to carry that forward, to the people who design and build, and turn that will into real skill.
What I can tell you is where this story arrived. Ten years later, more than 28,000 professionals trained across 188 countries. Companies like ArcelorMittal and Lindt came to rely on this work. And sustainability, which when we started was still seen as decoration or cost, became the bar that decides project, contract and fee.
None of it was luck, and none of it was alone. Every person who joined a course, showed up at an event, opened an email like this one, is part of this story. You're part of this story.
The new page is how we chose to honor these 10 years and the size this became. And that's why the price rises with the relaunch: the Pass today delivers far more than it used to. But through Friday, you still join at the old value: $847 for lifetime (after, $997), or $397 for annual (after, $497).
Over the next few days I'll show you exactly what changed in the market over these 10 years, and why now is the best moment to be on the right side of that bar.
