News
38% of global emissions.
And we designed every one of them.
Buildings and construction account for more than a third of all carbon emissions worldwide. Most of that is not inevitable — it's the accumulated result of decisions made at the drawing board. As architects and engineers, that's both the problem and the opportunity.

Source: GlobalABC
The construction industry has a standard defense: we build to code. And that's precisely the problem. Codes set a legal floor, not a professional ceiling. When minimum compliance becomes the design target, the result is buildings that are technically legal and functionally poor — hot in summer, cold in winter, expensive to run, and obsolete within a generation.
This isn't a materials problem or a technology problem. It's a knowledge problem. The gap between what most buildings deliver and what they could deliver — with the same budget, the same site, the same brief — is almost entirely explained by design decisions made in the early stages of a project. Orientation. Envelope performance. Natural ventilation strategy. Shading geometry. These are not premium add-ons. They are foundational engineering decisions that most projects get wrong by default.
The highest-return sustainability interventions happen in the first 10% of a project's timeline — and cost almost nothing to implement at that stage.
Three fundamentals worth revisiting

Serra da Capivara Hotel, Sustainability Consultancy by UGREEN
Passive design logic
Solar orientation, thermal mass, cross ventilation, and shading are not stylistic choices — they are thermodynamic decisions with long-term financial consequences. A west-facing unshaded glass facade in a warm climate is an energy liability that compounds every year. Getting these fundamentals right in schematic design eliminates costs that no amount of building services engineering can fully recover later.
Performance simulation
Parametric energy modeling allows design teams to test dozens of scenarios before anything is built — comparing orientations, envelope assemblies, glazing ratios, and shading strategies against real climate data.
Projects that use simulation as a design tool, not a post-design compliance check, consistently achieve better thermal performance at lower operating cost. In one project, this approach reduced annual energy expenditure by over 97% without renewable energy systems — through envelope and orientation decisions alone.

Serra da Capivara Hotel, Lighting Simulation by UGREEN
Whole-life carbon
Operational carbon — what a building emits while in use — gets most of the attention. But embodied carbon, the emissions locked into materials at the point of manufacture, can represent 50% or more of a building's lifetime footprint, particularly in low-energy buildings where operational emissions are already low. Architects and engineers who understand material carbon intensity — and can specify accordingly — are working at the frontier of where the profession is heading.
Earth Week is a useful calendar moment. But the case for this kind of practice doesn't rest on annual awareness cycles — it rests on the fact that high-performance buildings are better buildings. They cost less to run, hold their value longer, and increasingly command premium positioning in every market. The profession is moving in this direction. The question is whether individual practitioners are equipped to lead that move or follow it.
Earth Week · Ends May 1st
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UGREEN Participation
UGREEN at the 3rd State Conference of Architects and Urban Planners - CAU/SP
This Saturday, April 25, the city of São José do Rio Preto hosts the regional stage of the 3rd State Conference of Architects and Urban Planners, organized by CAU/SP, at the Casa de Cultura Dinorah do Valle.
The event brings together architects, urban planners, students, and professionals from related fields to discuss key issues in the sector: accessibility, urban mobility, office management, social housing, and sustainability.
The program includes panels, workshops, talks, and a keynote lecture. Admission is free and open to the general public.
UGREEN will be there! Sami Meira, our co-founder, takes part in Panel 02 - dedicated to Sustainability and Certifications - from 2:00 PM to 3:30 PM, alongside architect and urban planner Isaac Amir, with moderation by architect Marina Castenheira.
The panel topic sits at the core of what UGREEN does. We provide consulting on projects, content, and training in sustainability applied to construction and architecture, with a focus on environmental certifications, energy and water efficiency, GHG inventory, and life cycle assessment for buildings.
Participation like this is part of UGREEN’s ongoing work: bringing technical debate to the spaces where the profession defines its own direction. The CAU/SP conference is one of those spaces.
Video of the week
Barcelona’s Superblocks

Barcelona has 1.6 million residents and one of the densest urban fabrics in Europe. For decades, the streets of the Eixample district were dominated by cars, with more than 60% of public spaces taken up by asphalt, parking spots, and traffic lanes.
Starting in 2015, the city began reorganizing those spaces with a straightforward model: group nine city blocks into a 400-by-400-meter unit, reduce internal traffic speeds to 10-20 km/h, and prevent cars from using those streets as shortcuts. As a result, around 70% of the internal road area is freed up for sidewalks, plazas, trees, and public life.
The results are concrete. In areas like Sant Antoni, nitrogen dioxide levels dropped by 25%, noise decreased by 3.1 decibels, and local commerce grew by up to 30%. Studies suggest that, if applied at scale, the model could prevent 667 premature deaths per year in the city.
But the rollout sparked political conflict, resident pushback, and a problem that follows almost every urban improvement: rising land values displaced the people who lived there.
Interested in learning more?
Watch the full video on YouTube and see how this model came to be, what its real limitations are, and what the data shows about its impact on public health, local commerce, and urban mobility!
Disclaimer: The video is in Brazilian Portuguese, but simultaneous translation and subtitles are available in multiple languages.



