Green Building Day 5

The event will take place on July 11 and 12 at the Memorial da América Latina

Imagine being at the heart of the decisions that will shape the future of sustainable construction in Brazil and around the world.

Green Building Day 5 is not just an event; it’s a movement that brings together brilliant minds, disruptive innovations, and real opportunities to transform the market forever.

You will have access to innovative strategies, cutting-edge insights, and high-impact connections that will allow your company to:

• Increase competitiveness through sustainable practices and alignment with ESG.

• Implement circular economy and energy efficiency in your projects.

• Raise your brand's visibility with transparent and effective solutions.

• Strengthen strategic partnerships with other leaders and influential brands in the industry.

Why You Can’t Miss It?

The world is changing, and the companies leading this transformation are the ones standing out. At Green Building Day 5, you will have access to:

✅ ESG strategies to position your company at the forefront of the low-carbon market.
✅ Panels and debates with industry leaders, sharing success stories and global trends.
✅ Exclusive business rounds, connecting you with investors, strategic partners, and new opportunities.
✅ Practical workshops that turn knowledge into immediate action.
✅ Technological matchmaking, bringing innovation, social impact, and scalable solutions together.

The question is: Are you ready to be part of this revolution?

Dates: July 11 and 12, 2025
Location: Memorial da América Latina, São Paulo

Opportunities don’t wait! Tickets are on pre-sale at a special price for a limited time.

Sustainable Materials 2025

Activate the Reminder for Lesson 1 of the Event

Imagine building a building that breathes, uses self-regenerating materials, and reduces emissions by 40% just with smart choices. Sounds futuristic?

It’s the present — and the first lesson of Sustainable Materials 2025 will show you how to master this revolution.

Why This Lesson Will Change Your Professional Practice?
On Monday, February 24, you will discover:

• Disruptive trends: Materials that replace concrete, like mycelium biocomposites and cross-laminated timber (CLT), capable of reducing emissions by up to 75%.

• Strategic selection: How to balance cost, performance, and environmental impact — including real-life cases, such as using wetlands (filter gardens) to reuse 100% of water in urban projects.

• Proven efficiency: Buildings that increase human productivity by 15% just with natural thermal insulation.

Once the reminder is activated, comment "reminder activated" in the chat so we know it worked!

SEnergy Efficiency in Household Appliances

Watch the Podcast Replay

Our first podcast with Cirilo Cavalli from Harpyja was phenomenal! And now we added subtitles to improve your listening experience.

Did you know that a poorly designed electric oven can consume up to 25% more energy? While architects and engineers seek sustainable solutions, the household appliances we choose directly impact this goal.

The challenge: Many products are underused or designed inefficiently, creating energy waste and hidden costs. The good news? Technologies like inverters (which reduce air conditioning consumption by 30%) and heat pumps (used in dryers and sustainable heating) are revolutionizing the market.

Innovation in action:

• Heat Pumps: Capable of heating and cooling spaces up to 3x more efficiently than electric resistances.

• Unbiased reviews: Channels like Harpia analyze products in detail, revealing everything from actual consumption to durability. One example? Blenders that melt within minutes if used without load – a risk that often goes unnoticed.

• Real stories: In one test, an Air Fryer consumed R$7/month, while another consumed R$3/month, compensating the investment in months.

Sustainable Building Retrofit

Still Time to Enroll!

Did you know that 37% of global CO₂ emissions come from the building sector? With the urgency to neutralize emissions by 2050, sustainable retrofitting is the strategic solution to transform old buildings into efficient, modern, and eco-friendly structures.

There is still time to sign up for the Sustainable Retrofit Mentorship: Transforming Existing Buildings!

What you will learn:

✅ Building diagnosis and audits (energy, water, waste).
✅ Energy efficiency strategies (thermal comfort, HVAC, renewable energy).
✅ Water and waste management (rainwater harvesting, circular economy).
✅ Practical planning with real case studies and overcoming regulatory challenges.

Exclusive benefits:
🔁 Replay the classes for 1 year – study at your own pace!
💡 Practical tools: simulation software, checklists, and report templates.
👥 Networking and support: active community and meetings with experts.

Investment:
💵 R$497 (one-time fee) or free for UGREEN Pass subscribers!

The Air We "Eat"

How Pollution Is Destroying Crops in Cities Around the World

Have you ever stopped to think that polluted air may be directly affecting what ends up on your plate? Studies reveal that atmospheric pollution, especially nitrogen dioxide (NO₂) and particulate matter (PM2.5) emissions, can reduce agricultural productivity on a large scale.

A Stanford University study revealed that coal plants in India are emitting high levels of NO₂, which, when deposited on crops, reduces the plants' ability to photosynthesize.

The result? A decline of up to 10% in wheat and rice production — a loss estimated at US$ 820 million per year. This is alarming, especially in a country where 25% of the population faces food insecurity.

How Pollution Affects Agriculture?
Air pollution impacts crops in several ways:

• Reduced photosynthesis: Pollutants block essential sunlight for plant growth.

• Contaminated soil: Toxic particles alter the soil's chemistry, making it harder to absorb nutrients.

• Climate change: In addition to direct impacts, polluting gases contribute to global warming, affecting climate patterns and causing droughts and floods.

Research from NASA and the University of Chicago's Energy Policy Institute indicates that, in some regions of Asia, pollution may account for up to 20% of agricultural productivity loss.

The Solution Is Within Our Reach
The good news? There are clear and tested solutions in other countries:

• Stricter environmental regulations: Countries like China and the United States have implemented stricter limits on industrial emissions, significantly reducing air pollution.

• Transition to clean energy: Investing in solar, wind, and carbon capture technologies can reduce emissions from coal plants.

• Air quality monitoring: With sensors and satellite technology, governments can map high-risk areas and take preventive measures.

• Regenerative farming practices: Methods like agroforestry and reduced use of chemical fertilizers help minimize the effects of pollution.

David Lobell, a Stanford researcher, emphasizes: "Reducing coal emissions is one of the quickest ways to save crops and protect public health."

What Does This Mean for You?

Every grain matters. India, being the 2nd largest producer of rice in the world, can recover its agricultural productivity with effective environmental policies.

And this is not an isolated issue: air pollution is impacting global food security.

Can you imagine that air quality can affect your food? Small changes in energy matrices and well-planned public policies can ensure a sustainable future for all.

See you next week!

Filipe Boni,
UGREEN